19 October

Book tour: Signing stock

by Jon Katz
Visiting stores

One part of a book tour involves going to bookstores and signing “stock’ as they call books. The escort sets up the signings, and when the author arrives, the books are neatly stacked up for signing and the staff comes out to say hello – especially when Izzy is there. Then the staff and the escort slap on authograph stickers. Sometimes I think the bookstore people would rather we didn’t come by, sometimes they seem appreciative that we did. Signed books sell and the staff tends to remember the writers who come by and “hand sell” – or recommend their books to customers.

I usually ask the staff about e-books, bestsellers, trends in buying. Learn a lot. Stock signings usually involve a lot of driving, and I suspect they are worth it but I don’t know. I’m tired, but happy tired.

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