6 October

Re-thinking the book tour

by Jon Katz
Re-thinking the book tour

The “Rolling Rose” book tour is about selling my book, of course, and promoting it. Beyond that, I am continuing my own experimentation and exploration of ways in which writers can use a mix of old and new ideas to get their messages out to the world in challenging times. My publisher and publicists are very supportive of this, something that is new. I’ve been at this for years, and am getting closer. My motivation is this: I want to be a writer and that means changing, period.

I started with my blog, which has evolved beyond my own imagination into a great conversation with my readers about my work and life. I have explored several new technologies –  the Ipad, e-mail, e-books, even my photography –  and recently have focused on Facebook as the most effective and efficient way to supplement my publisher’s promotion and my own. Last night was a very successful first effort. A couple of messages on FB alone – and one mention on a local NPR station –  brough a good crowd to a Barnes & Noble store where we sold out the supply of books. There was no other publicity, really.

On the tour, I want to broaden this experiment. I want to go to bookstores and do traditional reading/signings. I also want to bring other people into the book tour tent, people who don’t usually get to come along. On Wednesday, October 18, I will be at the Woodford County Library in Versailles, Ky. at 2 p.m. (outside of Lexington) to see who shows up there, off the usual book tour track. Libraries are a wonderful way to connect readers and writers, and they are often ignored on book tours.

I put a message up on Facebook last night raising this idea and was immediately rewarded by invitations from D.C. to Australia. I am talking with a reader in Washington who is interested in inviting some of her book-loving friends over to her house to meet me and talk about “Rose.” I told her this isn’t a social call, but a way of my promoting my new novel. It might work out, and there are other possibilities. Books Clubs are a powerful way for writers to advance their work and talk about it.  They are also shunted aside on book tours.

So I’m excited about “Rose In A Storm.” I think it is the right book for now, and I think it is a good and cretive book and is selling well. I’m using all the tools at my disposal – Rose, the camera, the Ipad, the computer, Facebook, bookstores, my truck, my wife, my farm and life. And I enjoy doing it. It is good for me as a writer, and also as a human being. So let’s see what I can come up with on this book tour. Might end up in your living room. And thanks to Susan Corcoran at Random House for getting it and supporting it. And yes, Susan, we will make sure there are plenty of books out there ):  “Rose In A Storm” is onsale everywhere books are sold, online or in stores. You can check out the reviews, and a free chapter on the “Rose” page above. Stay tuned.

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