18 October

Rethinking the book tour. Old and new

by Jon Katz
New book tour

I think we are seeing a new kind of book tour and I like it very much. Bookstores, libraries, face-to-face encounters. A great rolling conversation about the issues and feelings I write about. New technology – the Ipad, Facebook and other social media, reader reviews, living rooms, book clubs, different venues. Not one thing or the other, but the best things of both. Old book tours don’t work anymore, too cumbersome and expensive. New ones might invigorate the idea, and give writers the most amazing new tools to connect. We need publishers and editors and marketers, and we need to work with the, but we can speak for ourselves about our work. And find our readers and listen to them, as well as talk.

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