11 December

Dollar Store: The Americans.

by Jon Katz
The Americans
The Americans

In the corporate nations, things become symbols of other things, they appear suddenly, become ubiquitous and universal, then vanish. They become symbols of things. I saw my first Dollar Store four or five years  ago, I read  recently they will soon be in every town and city in America, they represent a while new way to market things, they have created a new niche and a new market. This being America, of course, there is very little in them that costs a dollar, they have become a kind of working-class department store, a nice between outlets and Wal-Mart.

I drive by this Dollar General store in our town often, it just occurred to me today that it is a perfect photograph for me, in my “The Americans” series. It is that most American of things, I doubt there will be a dollar store in ten years, there will be something new.

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