15 January

Shopping On The Go

by Jon Katz

My favorite supermarket is called Hannaford’s.  I will only shop for groceries at their North Bennington Store, which just debuted a new program called “Hannaford’s On The Go.”

I knew this was coming; it’s the rage in grocery shopping. Our culture has a growing appetite for making people disappear and getting us to like it.

Their website and pamphlets proudly announced that in the future, I didn’t ever even have to leave my house or get out of the car to shop there. They assume I will be thrilled about it.

One of the customer service reps told me with great enthusiasm that I could go to their website – their motto is “Hannaford to go, You click. We Shop.” The site is for people who don’t have time to shop or are too infirm (or perhaps lazy) to shop.

Hannaford’s has experts in every department who will do the shopping; you click online on what you want, and when you come to the store, somebody brings the food right out to you in bags and puts them in your car.

The Wal-Mart down the road has special parking spaces for people who want to have their groceries brought out to them.

The rumor is that the Hannaford professional shoppers are instructed to pick the best produce for the shop n’go customers.

Hannaford’s is perhaps more important to me than I am to them.

But I doubt they know how important they have been to me. I am a sentimental fool, they are not just a store to me.

I’ve shopped there ever since I moved to the country, I know where everything is, where the bargains are, who the store manager is – hey, Tim Cahill – and the names of at least a dozen of the clerks.

I know what to buy in whatever order will fill up the cart appropriately. Their produce is fresh and good, the staff is almost always helpful (except for one grump who sometimes appears in the meat department.)

Wherever I live, I find the nearest Hannafords. My first store was in Saratoga Springs (this one had a sushi bar), my second in Greenwich, N.Y., my third in Queensbury, N.Y.,  this one in Vermont. I could shop in their stores with my eyes closed.

I love to shop alone and doodle through the aisles. Maria is an enormous pain in the ass when we shop together, so mostly, I ban her from Hannaford’s.

She rarely spends money, always thinks we don’t need food that we do need, she gets impatient after five minutes and second-guesses much of what I buy.  After fifteen minutes, when I am just beginning to relax, she is growling like a bear.

She suspects I like to flirt with the cashiers when she isn’t around. I tell her I’m too old to do that. She wouldn’t be interested in shop n’ go, shed rather starve in her studio making art than shop at all.

Left on her own, Maria would eat bread and cheese like some medieval monk doing penance. She needs nothing.

But when I shop and bring the food home, she purrs like a kitten and thanks me for shopping. Go figure. I don’t want her coming along unless we’re getting wine.

I take my time shopping, browsing the aisles, noting the music, the packaging,

I love to talk to the cashiers, I pride myself on getting even the surly kids to talk, my iPhone 11 is a huge conversation starter, and tonight, one of them showed me how he can shop now using his Apple Watch.

I eavesdrop on the conversations families are having, it fascinates me. And I learn a lot.

The cashiers are patient when I realize I forgot something I came for and let me rush back to the aisles to get it. They won’t let me buy any produce that is scratched or damaged, even if I say it doesn’t matter.

I know  Wal Mart’s and Amazon are big promoters of the pick-up grocery idea, another step in our world towards reducing the human contacts in our lives so corporations can think of ways to make more money doing things nobody really needs.

I am not into Old Fartism and have no use for nostalgia, but I am a strong advocate for human connection wherever possible.

I’d always prefer people, even if they are in customer support speaking Farsi.

I love the AI in my iPhone, but I don’t want to only speak with AI software for the rest of my life. I value my fleeting contact with cashiers and my time in the supermarket.

At Hannaford’s, I see real-life all around me, people and foods and trends, and ideas. I very often buy things I didn’t expect to buy or even know where there. I often saw this gay couple – two men –  shopping together, we talked sometimes, one day one of them came up to me with a big flower and hugged me and said they had just gotten married.

I chased after them in the parking lot to give them a bag of apples.

I notice the clothes shoppers are wearing, the way husbands and wives speak to one another, I’m interested in the food they buy.

This makes food shopping creative and exciting and often surprising.

Today, I got into big Alaskan King Crab legs and some fat and juicy lobster tails. I would never have bought them if Pablo had not told me how delicious they were and how he cooks them. We’re eating them tonight. (P.S. Maria loved them, but concedes she would never have bought them.)

I love seeing young mothers and fathers trying to handle restless two-year-olds, and once in a while I trade recipes with the mostly female shoppers I run into there. I love the little animal carts kids ride in as if they were at Disney World.

I care about what I cook; it isn’t an annoying habit I wish to rush through.

My young cashier and I had a buy-in to see which was faster closing a sale, my Iphone 11 or his Apple Watch, I creamed him. I told him I could grow my hair back in the time it took him to get his watch to the bong.

I’m close to the manager of the fish department (we trade recipes), and one of my favorite cashiers hails from New Jersey and has the tattoos and gold chains to prove it. He is a great cashier but would also make a great extra in the next Martin Scorcese movie.

It’s a good thing he’s friendly, I certainly wouldn’t want to argue with him.

I chat with Tim all the time, he hears about it if the grapes are sour, or the pineapples soft and rotten inside. When I complained about this once – I didn’t ask for a refund – he wouldn’t let me out of the store until I had agreed to take a new one home, free of charge.

I am an experienced shopper.

I start with cheese and hummus, work through the fruit and vegetable aisles, then stop at the fish department and work my way around the store – household goods, low-fat bison meat, and turkey dogs, toilet paper, soda, cream cheese, paper towels,  cat food and then the popcorn aisle.

When I get to the Canada Dry Diet Soda (with real ginger) I make sure there is room in the front of the card for the cases.

I have always done the grocery shopping and almost all of the cooking. This goes back to when my daughter Emma was born, and we lived in New Jersey. I am a feminized man, just as a friend told me the other day. My life was annoyed that I never went to the cheaper supermarket in town, then A & P. The produce sucked, I said.

I see myself more as a real man – I support the women in my life and love to feed and love them. Isn’t that what real men do?

In a sense, I owe my marriage to a Hannaford’s cashier. Way back when I first met Maria, and we were both divorced, I started buying her Asian Pears, they were expensive and a delicacy.

A cashier named Betty – I always went to her aisle when I saw her – saw the expensive pear and remarked that I didn’t usually buy them (this is what I love about the country), she wanted to know what was up?

I told her they were for my new girlfriend – how I loved saying that – and she leaned over and told me that this was a good thing to do. “Remember,” she said, “it’s the little things that matter. Don’t ever forget the little things; they show her that you care about her.”

This was essential advice and wise. Maria loved getting the Asian pears,  and to this day, I remember to give Maria the little things that show how much I love her. It does matter. Several women in line managed to listen in and supported Betty.

Every one of them said their husbands never remembered the little things; they thought I was cute.

I like talking to the cashiers and the store clerks. Just brief chatter really, I don’t hang around the register. But it’s a connection, still. It matters.

We do small chat about the weather, sometimes the news, about their problems with kids at home. In a sense, they are my friends. I’ll never be invited to their houses, and they’ll never come to mind, yet they are a part of the human experience in a disconnected world, they are part of the thread of human interactions that are what community is all about.

It’s the little things that make community too.

I don’t care about their politics, and they don’t ask about mine, but we are together a community, and our passing interactions with one another are part of the glue that makes humanity so special.

Shopping for food is not a numbing chore for me; it is about feeding and nurturing and caring for the people I love.

I asked one of the managers if he thought that one day there would only be Shop N’ Go and no people in the store to talk to at all. Sure, he said, it’s already here. They call it Amazon.

I asked the cashiers tonight what they thought of the new “Shop N’ Go” program, and they shrugged. I could tell they didn’t like it.

As I was leaving, I saw a woman pull up in her Subaru and a Hannaford worker rushing out with a cart full of food that she had ordered, and he went and chose for her.

He put the bags into the back of her car, and she waited to drive off.

“How do you like this service?” I asked.

“Oh, I love it,” she said. I saw two young children buckled up in the back, yelling to come in and buy some ice cream.

“I don’t even have to get out of the car, and I hate shopping, it’s such a boring chore.”

I didn’t respond, and she didn’t ask me what I thought. I guessed she got home and checked her e-mail right away.

She seemed in a rush and was happy to pull away in seconds. I almost spoke to her.

I checked myself. Was I just an older man clinging to what he knew, someone I don’t care to be? But I’m busy too, I work hard every day, I’m not retired, and I would hate to turn my shopping over to a stranger in a vest who did my shopping for me and picked my oranges.

I felt a bit blue, sorry for the kids who wouldn’t get to ride in the zebra cart behind their mother or father, and of a world where people no longer had much reason to speak to one another or bitch about the weather and were happy not to have to bother.

I guess I’m a freak. I would miss it.

I am not one to glorify the old days; they were never really better. But sometimes, I am grateful that I won’t be around long enough to have to live fully in the new days.

I don’t want to shop on the go. I can find the 20 minutes required to do it well.

25 Comments

  1. I think you and Betty are right. It is the little things that matter. My husband has a favorite term for that … significant trifles.

  2. Jon – Makes me want to pack and be on the next plane so I can shop at Hannaford’s! Better than the Met if you ask me!
    I can just see you pushing the cart down the aisle and taking in everything. Sounds better than Disneyland!

  3. Amen Jon, I too enjoy my jaunts to buy groceries. Several of my coworkers and my sister all love shopping online for groceries. My sister believes they keep all the good produce in the back for the online customers. I like saying hi to familiar faces, chat about the garden with my cashier friend Belinda, and see the look of surprise when one of my preschoolers sees me at the King Soopers. I’ve been doing the shopping for 42 years and I still look forward to it, especially since we moved to the country. Thanks for sharing and here’s to the human connection.

  4. Hannaford is my favorite. As a born New Englander it has to be- we have strict rules about these things, even if we move away. If your Betty is in Saratoga, I know and admire her.
    My Dad lived in Maine for many years and shopped faithfully at Hannaford. The “fish monger” saved him the best salmon steaks. The cashiers knew him by name. When it came time for Dad to move closer to family, I took him to the Kennebunk Hannaford for the last time and sobbed as the real people in each department wished him well, knowing that they would miss him- really.
    Sometimes grocery shopping is a chore I can hardly face, but I would rather do it and be thanked by a fellow traveler than “phone it in” and miss out on a potential human connection.
    Thanks for reminding me.

  5. Well said, Jon. My sentiments exactly. I have always loved to grocery shop. None of this Shop N’Go stuff for me. I’m 79 years old and love chatting with people in the grocery stores, both Kroger and Publix. We don’t have Hannaford’s in middle Georgia. I hope I will always be able to do my own grocery shopping. It was much more fun when my husband was alive to buy and cook for – I always left him at home – but I still love doing it.

  6. I don’t live in the country. 20 minutes is usually the amount of time I spend standing in line AFTER I have made my way through the aisles and selected all my groceries. Once it’s my turn to pay, it’s usually a grumpy clerk who is doing the bagging and sighing about how I’ve failed to arrange things on the belt to her liking. I’m glad you have good experiences shopping, but not everybody does. I’m thrilled to use my store’s pick-up service.

    1. You should do whatever works for you, Minia, I only describe what works for me..everyone is free to figure out their own needs..

  7. I’m retired and live alone, but I’m a freak like you. I enjoy the shopping and the human connection even if only shopping for one. My stepdaughter with her toddler says she hasn’t been in a grocery store in 2 years and loves it. If Stop n Go, texting and never talking on a phone (also preferred by the younger ones in my life) becomes the absolute norm, I won’t be so sorry to leave that world behind when I go.

  8. Could not agree more! I don’t want to just sit in a car and have everything delivered to me, although I guess that makes me an “old coot.” I like the shopping experience, selecting for myself what I want, chatting with the clerks, and just acting like a grown up who can actually take care of herself. Sometimes I shudder when I think of how things will be done in the future…we need human contact!

  9. Maybe you enjoy the public shopping experience because you work long hours from home and don’t see people. I work outside the home and have usually had my fill of human interaction by the end of a work day.

    1. Mark, you don’t need to apologize to me for liking shop and go I only write for myself, I don’t tell other people what to do. If it works for you great, and you’ll have plenty of chances to do it down the road.

  10. I don’t love grocery shopping (except at the local food coop), but I want to choose my produce myself. There are many days when I’d love a delivery service, especially in the full throws of whiplash.

    I did, however, shop on line for my mother when my parents were in their mid-80s. I set up an account at a store where they lived. She’d call me with a list, I’d go on line and place the order. I would just try to make sure that there was enough to justify the fee. The sad part, my sister lived in the same town and wouldn’t go shopping for her – well not on a regular basis or when she needed things.

  11. I loved this , I shop at Hannaford. I think I’m a freak along with you. I enjoy all those same things and will never give it up. My 84 year old dad loves to grocery shop and I think it fills a space since my mom passed.

  12. In theory, “Shop and Go” is a great thing. If I was alone and couldn’t get out, it would be nice to know that someone would bring me supplies without my having to impose upon a friend. I actually don’t like shopping, even at Hannaford’s. I am not interested in food, like Maria, I could care less if I eat the same thing day in, day out. But I do think one needs to get out and to see other people. Otherwise we will all end up living in a bubble. It won’t help us to survive as a society. I’ve watched people replaced by computers all my life and it always seemed unnecessary. Why the obsession? What are all those now unemployed people supposed to do. Computers are faster, but why the rush? We have become de-personalized. We are all a series of numbers in different companies systems. Things really weren’t so bad, “back then”. I certainly enjoy many things that technology has brought but I also feel it has steamrollered over society. And I sure don’t like the idea of flying a machine that is driven by a computer operator. I want someone who understands the aerodynamics of flight. Computers do have glitches and when they go wrong, no one knows anymore, how to “go manual”,
    I wish more effort had been put into exploring space instead of all these other devices that contribute to destroying this, our only planet.

  13. Normally, I like shopping, especially at Hannaford’s or Wegman’s. But, when I shattered my wrist in early December and was homebound for one-and-one-half months, I was happy there was a Hannaford’s to Go. I was able to select exactly what I wanted, order it online, and one of my friends picked it up and brought it to me. My friends were complete jewels while I was down for the count – they ran my errands, cooked for me, helped me clean my condo, visited, texted, ferried me to surgeon visits and PT – any way I could reduce the burden of care is good, so far as I am concerned. I love to grocery shop, but I didn’t want to inconvenience my friends who were already doing so much. Hannaford’s to Go was a blessing. Though I am not yet cleared to drive, one of my friends takes me to Hannaford’s now so I can shop. After being homebound, it’s a treat to be among people again!

    1. Sorry to hear this Susan. There are many reasons to love stop and go shopping, the handicapped and the overwhelmed and the injured come to mind, as I mentioned, and there are many people who just don’t like to go shopping. For me, it would be a loss. But everybody has to find their own path.

  14. It sounds like you enjoy making nutritious meals. That begins with shopping. I also enjoy grocery shopping. My husband and I do it together; he likes it too.

  15. One of the highlights of my week was doing a quick boogie with the customer service rep at my local PriceChopper when a good dance song came over the public address system.

  16. Lots of food for thought in this post (yeah, that was a pun.) I find it hard to motivate myself to go grocery shopping, but once there, I enjoy it. I’ve thought about doing online shopping — even our local food co-op offers it — but I am even less motivated to do that! Jon, I just finished a really interesting book called “The Revenge of Analog.” The author talks about all of the things that were predicted to disappear in our digital world, from vinyl LPs to printed materials to film to bricks & mortar retail shops, and how they haven’t. How some of them are actually thriving. It’s anything but a Luddite manifesto, more of a look at balance and sustainability.

  17. What a wonderful way reading your Jan. 16 entries. I had a terrible day. And the Impeachment stuff makes my stomach tighten. But reading you tonight has just been wonderful. I love you, Jon Katz and Maria Wulf. Don’t know what I’d do without you. Thank you so much.

  18. I’m with you, Jon, I enjoy the human contact and prefer to do my own choosing, whether it’s groceries or other items. I’m also retired so I can shop at the hours I please without having to go with everyone else who just got off work, as I used to in my 30 years of working. I don’t like to be crowded or in large crowds. So I can see the appeal of the “put it in my car” shopping and I can sure see how it would be good for folks who are homebound for whatever reason (one of my friends is, she can no longer see to drive).
    But I’m so glad I can still do my own shopping and enjoy it. I am concerned that as a society we are losing human contact, and good socialization, and that is bad for all of us.

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